How do we incorporate consumers into a research team?

Effective consumer engagement occurs in groups or teams and thus your working group will need to understand the BENEFITS of consumer engagement and HOW to do it.  Inclusive groups and teams understand the value of each member and the contribution each member makes to achieve the goal. Inclusive groups are led by champions who value the voice and expertise of the consumer experience.

• Developing inclusive groups
• Inclusive groups checklist

Read what some experienced professionals and consumers think about inclusive groups